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Category: Digital Marketing
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Important Dates for Digital Marketing – April to July 2025
Time waits for no man, and when you are responsible for the success of an online store or lead-gen website, you need to take into account important dates when planning your future…
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2025 Website and Digital Marketing Predictions
As we step into 2025, the web continues to evolve at a rapid pace. Businesses must stay ahead of emerging trends to remain competitive and relevant. Websites and digital marketing strategies that…
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How to choose the right marketing channel for your business
We have been making websites since 1996, and since then we have seen the internet grow and evolve to become what it is today. Back in the late 90’s and early 2000’s…
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The Benefits of Pay-Per-Click (PPC) Advertising
In the dynamic world of digital marketing, Pay-Per-Click (PPC) advertising stands out as a powerful tool for businesses seeking to increase visibility, drive traffic, and achieve quick results. By allowing advertisers to…
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When did you last update your website?
I was stopped in my tracks last year by a potential client that was enquiring about our website maintenance and marketing services. I had sent them an estimate for the work, which…
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Top 5 Google Ranking Factors 2023 Edition
When it comes to SEO and digital marketing, Google are still the dominating force in the search world. As of May 2023 a mind-blowing 93.12% of all internet searches were carried out…
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Using AI to help you with your Digital Marketing
Search Engine Optimisation (SEO) and digital marketing (DM) are crucial for any business looking to establish an online presence. With the rise of Artificial Intelligence (AI) technology, there is a new tool…
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Pre-Pandemic-Pace!
Phew! The last few months have been a rollercoaster here at dijitul – in a good way! We moved into our new office, we picked up a load of new local clients…
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Have you upgraded to GA4?
GA4 = Google Analytics 4. It’s the latest version of Google Analytics, claiming to be; “A new property designed for the future of measurement: Collects both website and app data to better…
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Are you making the most of your Marketing spend?
Are you in control of your own marketing? Or do you rely on an external marketing agency that keeps things cryptic and confusing, meaning you dont really know what is and isn’t…