20 Digital Marketing Statistics That Car Dealers Need To Know [infographic]

By: Tom Caulton on November 3, 2017

The top 20 digital marketing statistics for car dealers. More and more car dealers are embracing the digital world as a force that can provide them with the competitive edge. As more people are no longer checking out the classified ads section in a newspaper, the process of showing off your inventory online has never been

SEO Consulting Helps Automotive Company Increase Sales

By: Olly on September 22, 2017

“I want to be on the first page of Google!” Hands up if you’ve heard that before? After all, every business owner wants their website to be on the first page of Google at least right? That was the case with this client. We worked closely with a digital marketing team for a well-known brand in

AdWords, Why You Shouldn’t Be Satisfied

By: Tom Caulton on August 25, 2017

Satisfied with your AdWords? Think Again… There is a widely perpetuated urban myth which claims that human beings use only 10% of their brains, and cannot unlock the potential of the other 90%. Of course, this is false! Replace “brain” with “AdWords Campaign” though, and you may well be onto something. Having spent the last

How Retailers Are Damaging Their Digital Presence

By: Tom Caulton on June 12, 2017

Believe it or not, even some of the biggest retailers in the world are still damaging their online presence. According to NRF CEO Matthew Shay, online sales will grow 8-12% in 2017, whilst a projected 3.7%-4.2% growth rate is only expected for the retail industry as a whole (excluding automobiles, petrol stations, and restaurants). The

How Tesco Can Improve Their Traffic, Content and Sales

By: Tom Caulton on April 13, 2017

One of the UK’s leading grocery and general merchandise retailers are missing out on huge traffic and sales. Yes, you read that right. Even some of the largest brands in the UK can improve their traffic, content, and even conversions. How do you ask? Simple, by improving their content marketing to attract more customers and

How Important Are Customer Reviews For Local SEO?

By: Danny Watkinson on June 24, 2016

Drive traffic to your website with customer reviews. In this post, we will show you just how important customer reviews can be in a successful local SEO campaign. Reviews of products and services have always played a vital part in how people behave when they spend their money. It doesn’t matter if it’s a review

SEO VS PPC – Which Is Best For Your Business?

By: Tom Caulton on July 20, 2015

Hi guys, a while ago I wrote a post on CTR and CRO and what would be most beneficial to your business. Today, we are going to have another marketing head to head with SEO vs PPC, and which one do you need? First of all, let’s talk about the difference between the two, and

Post Panda Perils – HUGE Google Update Issue

By: Olly on May 12, 2015

We were recently contacted by a client of ours, as a few months after his new website was launched he arrived into work one morning to find an empty inbox where there would normally be 20-50 enquiries. Panic! The first thing he did was check Google UK to see if he was still at the top for

Google Release Related Search Toolbar

By: Danny Watkinson on August 17, 2011

Search engine giant Google have officially released a browser plugin entitled ‘Google Related’ which provides users with results related to what they are already viewing. Once installed, a bar will appear at the bottom of your screen, and in this bar, pages which are related to  what you are already viewing will appear in there

Google Testing ‘Cleaner’ Layout

By: Danny Watkinson on August 4, 2011

Search engine giant Google are reportedly testing a new layout for their results pages which has been described as ‘cleaner’ and ‘fresh’. Pictures circulating around the internet show that the new layout will feature just one single column, the current search filter sidebars will now be at the top of the results – presumably following you down