.xxx Domain Given Final Approval

After years of battles and disagreements, the internet overseer Icann have given final approval for a new top level domain to come into use.

The .xxx domain, which rather predictably will be used for adult and pornographic websites had faced competition in the past from conservative groups, however it has now been approved and will soon be rolled out across the many sites who have pre-resevered a domain – 110,000 last year alone.

It remains to be seen what effect this introduction will have on this ‘seedier’ yet extremely popular side of the internet, supporters of the domains introduction say it will make it easier for those looking for adult content to find, and those not wanting to see it to avoid, whilst religious groups say it ‘legitmises’ the content, and some pornographers say it will ‘ghettoise’ their websites.

As of yet we have not dealt with  a site of that nature here at dijitul, however it could be interesting to see what effect this has on the internet in general, and how search engines such as Google come to view the .xxx domains from a SEO point of view.

For more information regarding domains and their effects, give the friendly team at dijitul a call on 01623 650333.