Have you upgraded to GA4?

GA4 = Google Analytics 4. It’s the latest version of Google Analytics, claiming to be;

“A new property designed for the future of measurement: Collects both website and app data to better understand the customer journey”

The internet is constantly evolving, so the tools in which we use to measure usage and behaviours has to evolve too. GA4 comes after Google pushed “Universal Analytics” onto us all, which didnt seem to be a thing for very long to be honest. Google sources indicate it simply became “Obsolete” very quickly, and that GA4 will cover us all better for the future of data collection and website user behaviour analysis.

I believe they are also using this step to merge a few things together, such as a Google Optimize which is being discontinued and is now part of GA4.

Anyway, if you need help moving over to GA4 or dont have any kind of current Analytics and wish to start collecting user data to make better, more informed changes to your website and your marketing efforts then contact us today and we can help.