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Facebook User Numbers Drop

Danny Watkinson
Digital Marketing Executive, Adwords Professional and Technical SEO Wizard at dijitul.

For the second month in a row, the growth of social networking giant Facebook has slowed. In may, the number of people using Facebook in the US, UK, Norway and Russia all dropped – however the numbers still continue to head toward the 700million mark.

The site lost around 6million users in the USA alone,  dropping from 115.2million to 149.4 according to figures from Facebook. Canada saw a drop of around 1.52million taking figures to around 16.6million, whilst the UK, Norway and Russia all saw drops of over 100,000 users.

The drops in figures may be a sign that is has maximised its growth in the countries which first made it successful, or that many of the original users are turning their back on it, from either lack of interest or due to the seemingly constant issues and debate regarding privacy issues.

Despite the month-on-month fall, the US still saw a 23% overall growth in users between May 2010 and May 2011 to 155.2 million users, while the UK grew by 10% to 29.9 million in the same period. The US is the largest country in terms of users overall, with Indonesia second with 36.4m, followed by the UK and Turkey.

Either way, this is a tear drop in an ocean of users, and it will not start any alarm bells ringing just yet, after all, it is still growing, the US still saw a 23% overall growth between May 2010 and 2011, whilst the UK grew by 10% and they are continuing to head toward an astronomical 700million users.

For more information regarding anything related to Facebook or social media marketing, please call our team on 01623 650333.

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