Blog - Wins

SEO & PPC Case Study: Composite Door Supplier

Tom Caulton
Digital Marketing Executive, Pay-Per-Click Expert, SEO Specialist and CRO Adviser at dijitul.

About the customer:

The composite door supplier and fitter in Mansfield came to us to grow their visibility online with both organic traffic and paid traffic. The supplier has gone on to become very successful in the areas he serves, which include Mansfield, Nottingham, and surrounding areas.

Strategy

On-site: Our main onsite objective was to ensure the clients customers had a smooth and efficient user experience. We also created pages around the target audiences search patterns and habits as well as make technical and content-related changes to the website to boost it’s organic visibility.

Off-site: The focus was primarily on link building through the publication of content assets, business profile inclusions highly relevant to customer segments.

PPC: The PPC campaign was centered around targeting customers at the end of the buying process.

Proven Results

5,841.90% Increase in organic sessions since the SEO campaign was launched.

11,945 Targeted users from paid traffic since the PPC campaign was launched.

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