Author: Tom Caulton
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How Retailers Are Damaging Their Digital Presence
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Believe it or not, even some of the biggest retailers in the world are still damaging their online presence. According to NRF CEO Matthew Shay, online sales will grow 8-12% in 2017, whilst a projected 3.7%-4.2% growth rate is only expected for the retail industry as a whole (excluding automobiles,…
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How Tesco Can Improve Their Traffic, Content and Sales
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One of the UK’s leading grocery and general merchandise retailers are missing out on huge traffic and sales. Yes, you read that right. Even some of the largest brands in the UK can improve their traffic, content, and even conversions. How do you ask? Simple, by improving their content marketing…
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How To Easily Maintain Your SEO Rankings
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I’m sure that you’ll agree that getting to the top of Google rankings is one of the most important aspects of SEO, and it feels great when you get there. But, maintaining that top spot can be a whole different challenge of its own. However, it doesn’t have to be difficult,…
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Becoming A Web Developer Later In Life
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Changing your career later in life, can yield many benefits. Some of the main reasons for changing career, are to pursue a new passion, get out of a dead end job, or learn a new skill set to name a few. However, thanks to many digital skills training programs out there,…
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Why Preparing Your Website Content Matters.
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Thinking of having a new website made for your business? It can be a really exciting process when it comes to developing your business online. We’ve had the privilege of working with a wide variety of customers from different industries, but there is always one thing that seems to be…
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Google Has Begun Penalising Sites For Unnatural Outbound Linking
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Google Has Been Sending Outbound Link Penalties Over The Weekend Over the weekend, Google has been penalising websites that have been guilty of building unnatural outbound links. This is a penalty that has been manually issued by the Google manual actions team, specifically to websites that have been linking out…
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Google Has Started Warning Site Owners Their Website Is Not Mobile Friendly
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Google has begun to warn site owners that their website is NOT mobile-friendly The worlds leading search engine has begun warning site owners that their website isn’t mobile-friendly, this warning comes just one month before, Google boosts their mobile-friendly algorithm. What Do These Warnings Look Like? The new warnings show directly…
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Google Confirms Live SERP Experiments
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Image Source: Search Engine Land Google Have Confirmed Running Live SERP Experiments Across the globe, many SEO’s and regular searchers of the “interwebs” have been debating whether or not Google run live SERP experiments. Well, at the recent SMX, Google’s ranking engineer Paul Haahr has finally shed some light on this…
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How To Use Yoast To Boost SEO
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In this post, I will show you how to use Yoast to boost SEO. As many of you may already know, Yoast is a great tool to help boost the SEO of any WordPress website. But for those that don’t know what Yoast is or how to use it, this…
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Google To Boost Their Mobile-Friendly Algorithm This May
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News broke last night when Google announced on their webmaster blog, that they’re going to be boosting the effects of their mobile friendly algorithm they launched last year in April. This is all the more reason why your website must be mobile friendly. Google stated on their blog that the…