Case study · Blinds & shutters
88.9% more organic leads for Vesta Blinds
A full website rebuild, a second specialist site for plantation shutters, and an ongoing local SEO programme covering every town Vesta Blinds serves across Nottinghamshire.
- 88.9% More organic leads Enquiries generated through organic search
- 38% More website sessions 30-day comparison period
- 29.3% More total users With 33.7% growth in new users
- 2 Websites built Vesta Blinds + Mansfield Shutters
A growing business that had outgrown its website
Vesta Blinds has built a strong reputation for supplying and installing high-quality made-to-measure blinds across Mansfield, Nottingham and the surrounding areas. As the business continued to grow, it became clear that its online presence needed to evolve to better showcase its products, improve the customer journey and generate more enquiries through organic search.
Our partnership with Vesta Blinds extends well beyond simply building a website. We have supported the business with a complete digital strategy: a modern website rebuild, a dedicated plantation shutters website, local SEO, location landing pages and ongoing search engine optimisation.
The rebuild
A website that finally matches the quality of the product
Rebuilt for performance, usability and long-term scalability — and structured from the ground up to support ongoing SEO.
The previous website no longer reflected the quality of the products and services Vesta Blinds offers. As customer expectations and search engine standards moved on, a more modern, user-friendly website was needed to support future growth.
The new website gives visitors a far clearer browsing experience, letting them explore the full range of blinds, request quotations and find the information they need with ease. Behind the scenes, it has been structured to support ongoing SEO and future content expansion.
What changed
Inside the rebuild
- Modern, fully responsive website design
- Improved navigation and user experience
- Faster page loading across the site
- Better mobile usability
- Improved page structure and hierarchy
- SEO-friendly site architecture
- Easier ongoing content management
- A foundation built for long-term marketing
A second website to own the shutters market
As demand for plantation shutters continued to grow, we identified an opportunity to create a dedicated website focused exclusively on this specialist service.
Rather than burying shutters among every other product, we developed Mansfield Shutters — a standalone website designed specifically to showcase plantation shutters and target customers searching for that product.
Sister site
Mansfield Shutters
A specialist site competing on its own terms in a highly competitive market.
Why a dedicated site
The advantage of specialising
- Clearer messaging for customers interested in shutters
- Stronger topical authority for plantation shutter searches
- A more focused customer journey
- Better opportunities to rank for highly relevant terms
- Greater flexibility for future marketing campaigns
Location pages that reach every town they serve
Local search plays a vital role in helping customers find businesses that serve their area. To expand Vesta Blinds’ visibility beyond its primary location, we developed a comprehensive set of location landing pages targeting towns and cities throughout Nottinghamshire and the surrounding region.
Each page is written to provide unique, locally relevant content while showcasing the products and services available in that area — so the site can appear for searches like blinds in Mansfield, blinds in Nottingham, made-to-measure blinds near me, plantation shutters in local towns, and local blind installation services.
By targeting location-specific searches, the website reaches customers with strong purchasing intent while strengthening its presence across multiple service areas.
The results
Growth across every metric that matters
30-day comparison period, measured in GA4. Lead generation grew far faster than traffic — the sign of a site that converts, not just one that attracts visitors.
SEO is a process, not a project
As part of our continued partnership, we regularly review the technical health of the website to make sure it performs for both users and search engines. That means ongoing website audits, technical SEO analysis, metadata optimisation, internal linking improvements, crawl optimisation, indexing monitoring, content optimisation and performance monitoring.
These continuous improvements keep the website technically healthy, easy to navigate and well positioned to compete in local search results.
Ongoing partnership
What we handle month to month
Supporting long-term business growth
Our partnership with Vesta Blinds shows how a well-planned digital strategy extends far beyond launching a new website. By combining modern web development with ongoing SEO, local search optimisation and targeted content, we have helped build a digital platform that supports long-term growth.
As the business continues to expand, we remain committed to refining its online presence through continuous optimisation — keeping Vesta Blinds well positioned to attract new customers across Mansfield, Nottingham and the surrounding areas.
Want results like these for your business?
We’ll take an honest look at your website and your search visibility, then tell you exactly where the opportunities are. No jargon, no lock-in contracts.
