Case study · Asbestos compliance
Opening a second front in Newcastle for ACS
Continuous website enhancement, a dedicated Newcastle local SEO strategy and two managed Google Business Profiles — growing enquiries in the home market while establishing a brand-new service area 150 miles north.
- 21.8% More completed enquiry forms Six-month comparison period
- 20.4% More organic sessions Organic is the strongest channel
- 32.6% More returning users A sign of genuine brand recall
- 899 Business Profile interactions Across both offices, Feb–Jul 2026
Growing reach without starting from scratch
Asbestos Compliance Solutions (ACS) partnered with dijitul to strengthen its online presence, improve website performance and expand its reach across multiple service areas. Our work has focused on enhancing the existing website, developing a dedicated Newcastle presence and implementing an ongoing SEO strategy to generate more enquiries through organic and local search.
The website
Enhanced, not replaced
Rather than tearing down a website that was already working, we have continuously improved the existing platform — stronger for users and for search engines alike.
Ongoing work
Continuous website enhancement
- Website enhancements and content improvements
- Technical SEO optimisation
- Service page enhancements
- Internal linking improvements
- Ongoing website maintenance
- Call-to-action improvements
Expanding into Newcastle
To help ACS grow beyond its primary location, we developed a dedicated Newcastle local SEO strategy — creating Newcastle-focused landing pages and locally optimised content targeting customers searching for asbestos surveys, asbestos removal and compliance services across the North East.
By building location-specific content, ACS has strengthened its visibility in both local search results and Google Maps while establishing a genuine foothold in an entirely new service area.
The results
Six months of compounding growth
Overall website performance, measured across a six-month comparison period in GA4.
Organic search
The strongest acquisition channel
Organic search continues to outperform every other channel for ACS.
Two offices, two Google Business Profiles
As part of our local marketing strategy, we manage and optimise both the Mansfield and Newcastle Google Business Profiles to improve local visibility and generate enquiries from customers searching for asbestos services in each area.
Mansfield · Feb–Jul 2026
Head office profile
583 Business Profile interactions
- 318Direction requests
- 197Website clicks
- 68Phone calls
Newcastle · Feb–Jul 2026
A brand-new location, already generating enquiries
316 interactions from a service area the business had no presence in beforehand.
316 Business Profile interactions
- 267Direction requests
- 34Website clicks
- 15Phone calls
Maintaining active Google Business Profiles alongside an ongoing SEO strategy helps ACS reach customers at the exact moment they are searching for a local asbestos specialist.
An ongoing digital marketing partnership
Our work with ACS continues well beyond website improvements. We provide ongoing support to help the business keep growing its online visibility across both service areas.
Ongoing partnership
What we handle month to month
By combining website optimisation with a strong local SEO strategy, ACS continues to strengthen its online presence, attract more qualified visitors and generate consistent enquiries across multiple service areas.
Expanding into a new area?
Local SEO is how you get found in a town you have never traded in before. Tell us where you want to grow and we’ll show you what it takes.
