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Poor Website Means Poor Sales

Danny Watkinson
Digital Marketing Executive, Adwords Professional and Technical SEO Wizard at dijitul.

In a recent study of 1,800 adults throughout the UK, it has emerged that almost half British consumers have decided against spending with a small business after finding their website was of poor quality.

37% of those asked have said they walked away completely, whilst a further 9% said the quality of the website made them spend less. This puts a bad tint on the relatively good news that more businesses than ever have a website and are competing for online exposure.

The main complaint about small business websites was that they looked ‘tired’ and ‘unimpressive’ with 41% of users noting regular spelling mistakes or broken URL’s throughout the website.

These are worrying figures for small businesses in a time of economic struggle, and many could be missing out on thousands of pounds per year, simply due to poor quality websites.

If you are a small business owner, with, or without a website, it is hugely advisable to get yourself an online update, ensuring there is real quality and usability, or as these figures show, you could be turning away many customers

For more information on web design and getting yourself online, call the team here at dijitul on 0845 050 2045.

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