Caffeine? Ain’t that the stuff in my coffee? – Yes it is, but its also the nickname given to Google’s updated indexing algorithm. It was first rumoured back in august of 2009 that Google would be making some fairly heavy changes to its indexing algorithm, and with the changes bought fresh hope of fairer SERPs.
You see, the problem that we face day-in-day-out is that so many websites in the results pages do not follow the rules. There are far too many sites appearing high in Google, and yet shouldn’t be there. We are hoping that once the caffeine update has levelled out – all the erroneous results will disappear and the better sites will start ranking better.
Unsure if your website is “Caffeine Friendly” then give Dijitul a call and have a FREE on-site search engine optimisation report