The new year is here. 2014 is consigned to the history books and 2015 is now in full swing, in fact at the time of writing we are over 1/17 of the way through the year! So, with that said, it’s time for one of the true traditions of January, along with depressing weather, chaotic sales and broken resolutions, and that is our predictions for the remaining 16/17 of 2015…with a slight twist.
Rand Fishkin (@Randfish) will succeed where so many dignitaries such as Kim Kardashian have failed, as he will officially #breaktheinternet. How you ask? The way I see it, he will take to the stage at Mozcon in front of hundreds of excited mozzers and marketing fans, only to reveal he is now bald and completely shaven, losing his now trademark moustache and lively haircut in favour of a streamlined, shiny finish.
Matt Cutts (@Mattcutts) has been on personal leave from Google for some time, and marketing circles are awash with rumours that he may not return, and we agree. 2015 will be the year that the loved and loathed head of Google’s web spam team makes his departure from the search giant official. Tired of being constantly pestered by SEO’s from across the globe about what the latest Panda refresh means or whether X and Y are still ranking factors, Cutts will take up a job in offline marketing, handing out flyers in a small dusty town in the Southern USA. Note: 2016’s predictions will see a reluctant Matt come out of retirement to rescue a crumbling Google after Bing has soaked up 99% of global market share and are on the brink of releasing their third highly successful driver less car, perhaps entitled the BingMobile (predictions for what the name will be in the comments section will be much appreciated).
The Barry Schwartz (@RustyBrick) prophecy will come to fruition.
Someone, in fact lots of someone’s, will say that SEO is dead. It won’t be. Personally I’ve been working in this industry since 2010, and even then I was finding pre dated blog posts suggesting, or even emphatically declaring that SEO is well and truly dead, Dodo style. Admittedly some of those posters are trying to express the point that old fashioned search engine optimisation techniques should no longer be used and that it has evolved across time, but “dead” it certainly is not. In fact with the way the world is going, and with more and more people learning about the digital world, web marketing – and SEO as part of that – is only going to get bigger for the foreseeable future.
For some reason, I have a sneaky feeling that right around December time, a plethora of “Web Design/Development/SEO/Marketing Predictions For Next Year” blog posts will pop up, and only a select handful of them will actually have anything unique or different to say.
So there they are, our predictions for what is going to happen in the next 344 days of our lives, be sure to check back later in the year to see how many of them were correct.
Happy 2015 from all at Dijitul, let’s make it a great one!