How to Create 7 Step Digital Marketing Plan That Actually Delivers Results
In today’s overcrowded digital space, posting randomly on social media or throwing money at Google Ads isn’t a plan – it’s a gamble. What your business really needs is a structured digital marketing plan that aligns with your goals, speaks to your audience, and generates measurable results.
At dijitul, we’ve helped businesses across the globe craft successful digital marketing plans that don’t just look good on paper – they actually work. Here’s how to build one for your business.
Start With Clear Business Goals
Your digital marketing efforts should serve your actual business objectives. Are you trying to:
- Increase online sales?
- Generate leads?
- Boost brand awareness?
- Support in-store visits?
Define your goals first – and make sure they’re SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). For example: “Generate 50 qualified leads through our website each month” rather than “get higher in google” or “get more visitors to my website”.
Understand Your Audience (Like, Really Understand Them)
If you’re marketing to “everyone,” you’re marketing to no one. Create detailed buyer personas – fictional profiles of your ideal customers – that include:
- Demographics (age, job, income)
- Interests and values
- Pain points and challenges
- Where they hang out online
This step is crucial for crafting targeted messages and a digital marketing plan that cut through the noise.
Audit What You’ve Already Got
Before you go building something new, look at what’s already there:
- Is your website SEO-friendly and conversion-ready?
- Are your social media profiles optimised?
- What content has worked in the past (blogs, videos, email campaigns)?
An honest audit helps avoid reinventing the wheel – and highlights quick wins.
Choose the Right Channels for Your Audience
Not every business needs to be on TikTok or ranking on the first page of Google (though it doesn’t hurt). The best digital marketing plan focuses on where your audience actually spends time.
Consider:
- Search engines (SEO, Google Ads)
- Social media (Instagram, LinkedIn, Facebook)
- Email marketing
- Content marketing (blogs, videos, lead magnets)
- Retargeting ads to bring visitors back
Pick a few, and do them well – rather than trying to be everywhere at once.
Create a Content Plan That Educates, Engages & Converts
Content is still king – but only if it’s done with purpose. Your content should:
- Educate (answer common questions)
- Engage (tell stories, show personality)
- Convert (include strong calls to action)
Map out content for each stage of the customer journey: awareness, consideration, and decision. And don’t forget to repurpose! One blog can become five social media posts and a video.
Set KPIs and Track Everything
Without tracking, you’re flying blind. Set Key Performance Indicators (KPIs) based on your goals – like:
- Website traffic
- Bounce rate
- Conversion rate
- Cost per lead
- Return on ad spend
Use tools like Google Analytics, Search Console, and heatmapping software to measure progress and spot opportunities.
Review, Tweak, Repeat
The best digital marketing plans aren’t static. Review performance monthly (or even weekly) and don’t be afraid to tweak things. Marketing is part data, part creativity – test, learn, adapt.
And remember: just because it worked in 2022 doesn’t mean it still works now.
Digital marketing doesn’t have to be overwhelming – but it does require structure, consistency, and clear direction. A solid plan helps you avoid wasted time and budget, and keeps your business moving forward online.
Need help building or refining your digital marketing plan? That’s what we do best. Get in touch with the team at dijitul today – and let’s make your online presence start working harder for you.
We offer a full suite of Digital Marketing services, such as Pay Per Click, Search Engine Optimisation, Conversion Rate Optimisation and Social Media Marketing. For a free Digital Marketing Plan and Audit Creation get in touch with dijitul today.