🚀 7 Digital Marketing Mistakes That Are Costing Your Business Money (And How to Fix Them)

In today’s fast-moving digital world, it’s not enough to just have a website. If your digital presence isn’t sharp, fast, and findable—you’re leaving money on the table. At Dijitul, we’ve worked with businesses across the UK and beyond, helping them fix underperforming websites, rescue neglected SEO campaigns, and turn online invisibility into new customers and sales.

In this post, we’re breaking down the 7 most common digital marketing mistakes we see—along with practical tips to fix them today.

---

1. Ignoring Your Website Speed

🧠 Fact: 1 in 2 visitors will bounce if your site takes longer than 3 seconds to load.

A slow website kills conversions. Period.

Fix it: Use tools like GTMetrix or PageSpeed Insights to diagnose issues. Compress images, enable caching, and consider moving to a faster host (yes, cheap hosting usually = slow site).

---

2. Not Tracking the Right Metrics

If you’re only checking how many visitors you get, you’re missing the bigger picture.

Fix it: Set up Google Analytics and Google Search Console. Track conversions, bounce rate, traffic sources, and behaviour flow. Knowing what works is step one to doing more of it.

---

3. No Clear Call-to-Action (CTA)

If your website isn’t telling users what to do next, they’ll just leave.

Fix it: Every page should have a goal. Whether it’s “Buy Now”, “Call Us”, or “Request a Free Quote” — make the next step obvious and easy.

---

4. You’re Not Showing Up on Google

If you’re not ranking in the top few search results, you’re practically invisible.

Fix it: SEO isn’t a buzzword—it’s essential. Start with keyword research (we like tools like Ahrefs or Ubersuggest), then optimise your title tags, meta descriptions, headers, and content. Or… get in touch with us and we’ll do it for you 😉

---

5. Neglecting Mobile Users

Over 60% of searches happen on mobile. If your site isn’t mobile-optimised, that’s a huge audience you’re losing.

Fix it: Test your site using Google’s Mobile-Friendly Test. Make sure buttons are clickable, text is readable, and the layout works on smaller screens.

---

6. Trying to Do Everything Yourself

We get it—DIY marketing feels cheaper. But spending time figuring out SEO, PPC, social media and web design when you’re already running a business can quickly become overwhelming.

Fix it: Outsource to a trusted digital partner (👋 hi, that’s us). Focus on running your business while we focus on growing it online.

---

7. No Local SEO Setup

If you’re a business that serves a local area but haven’t claimed your Google Business Profile, you’re missing out—big time.

Fix it: Set up (or optimise) your Google Business Profile, make sure your NAP (Name, Address, Phone) is consistent across the web, and encourage happy customers to leave reviews.

---

🚀 Bonus Tip: Don’t Be Invisible — Be Unmissable

Digital marketing isn’t just about being online. It’s about standing out.

At Dijitul, we help businesses like yours do exactly that. Whether it’s a full website rebuild, monthly SEO services, Google Ads management or a complete digital strategy—we’re here to help you win online.

👉 Ready to stop losing money and start growing? Let’s talk