A recent survey of around 4,000 business owners has shown that around 41% of businesses use social media marketing to win new business – up 8% from last years figures.
The findings from the survey have shown that social media has evolved into an essential marketing tool for a lot of businesses, with 66% saying their marketing campaigns would ‘suffer’ without social media activity.
Other key findings include –
- Globally, there has been a rise of seven per cent in the proportion of businesses successfully recruiting new customers through social networks.
- One third of companies in the UK (33 per cent) devote up to 20 per cent of their marketing budget to business social networking activity.
- 52 per cent of businesses globally and 48 per cent in the UK use the channel to engage, connect with and inform existing customers.
- In the UK, 50 per cent of firms encourage their employees to join business networks, compared to 53 per cent globally.
These are very encouraging figures as social media marketing is a fantastic way to market your business…time to get the other 59% on board!
For more information about social media marketing please the call the Dijitul team on 01623 650333.
Olly
Founder of dijitul. Building websites since 1996 and running dijitul from Mansfield since 2006.
